We all have a story to tell. Here’s mine.
I stumbled into advertising in what would be best described as a ‘Sliding Doors’ moment.
One day while waiting for a bus, I decided to save the bus fare and hitchhike, only to be picked up in a shiny red Porsche by industry legend, Mark de Teliga (Ex OMON Co-Founder & CEO). Having a love of art from a very young age, but with no idea how to channel it, Mark generously mentored me into the Advertising business.
Fast-forward to today, I work as a consulting Art Director / Creative Director, and Founder of HONEYMILL, a mixed-media production company.
I put my heart into what I do, but nobody taught me that.
Throughout my career I have worked with some of the best and brightest agencies across the globe. Some of these include GGT London, Batey Ads Singapore, and Saatchi & Saatchi Sydney. During this time I have produced campaigns for influential brands such as Telstra, Singapore Airlines, Cadbury, Foxtel, Air New Zealand, Visa, Coca-Cola, Pepsi, Toyota and many more.
NOTCHES ON THE BELT:
I understand award-winning ideas are not always pitch-winning ideas and vice-versa. Fortunately for my clients, I do both.
My work has been recognised by Cannes, D&AD, One Show, London International, ADC NY, AWARD Awards, among others. I have many sparkling trophies to prove it.
I have also played a key role in many pitch and project wins such as Oporto (Mojo), K-Mart (BWM), Zespri Kiwifruit APAC (Loud), HiPages (VCCP), iiNet (BWM), Westinghouse & Fantastic Furniture (Connecting Plots), to name a few.
WHY ME?
My ultimate passion is finding commercially-minded and innovative ways to craft brand stories for my clients, whether that be traditional and non-traditional advertising, digital, social media, integrated advertising or activations.
I like to mix it up and work collaboratively with anyone from teams, to strategists, to other creatives - as it's way more fun, and makes for better work (for me at least).
I’m not afraid to challenge the status quo and don’t take myself too seriously. I love ideas - I don't like overly complicated thinking.
As Founder of HONEYMILL, when you work with me, you won’t only get someone who can help you create great campaigns, but I’ve also teamed up with a hand-vetted roster of world-class animation directors, creative studios, illustrators and production know-how to help maximise budgets and provide even more quality to my clients.
Pulling from my broad background in the commercial industry, I’m able to build teams to fit a project's best needs and seamlessly navigate the creative process from start to finish, with a clear and cohesive vision along every step of the way.
LET’S TALK
If you're looking for a creative consultant or video production partner to help you with concepts, creative direction, art direction, creative strategy, illustration, character design, brand identity, broadcast design, or video direction & production, please contact me for a chat.
Email: paul@thehoneymill.com
CLIENT EXPERIENCE.
BANKING: Commbank Private - M&C, Saatchi Sydney // Westpac - DDB, Sydney // United Overseas Bank - Batey Ads, Singapore // PayiD - Mr Wolf, Sydney // Visa - Clemenger BBDO, Sydney // Commbank - GHO, Sydney
ALCOHOLIC BEVERAGES: Furphy - Thinkerbell, Sydney // Diageo - Leo Burnett, Sydney // SuperDry - Publicis Mojo, Sydney // 4 Pines - Connecting Plots, Sydney , Casella Wines - Connecting Plots // Pernod Ricard (I AM GEORGE, Le Petit Rosé) - Joy, Sydney // Peter Lehmann Wines - Connecting Plots.
TRAVEL+ TOURISM: Tourism Fiji - Ensemble, Sydney // Singapore Airlines - Batey Ads, Singapore // Air New Zealand - Clemenger BBDO, Sydney
ENTERTAINMENT + MEDIA: Foxtel - DDB, Sydney // SBS - BAM, Sydney // The Australian Newspaper - Clemenger, Sydney // 2UE Radio - Whybins TBWA, Sydney // Showtime - Saatchi, Sydney
AUTOMOTIVE: Toyota - Saatchi & Saatchi, Sydney // VW - DDB, Sydney // Subaru - Leo Burnett, Sydney // Alfa Romeo - BWM, Sydney // Mercedes - Batey Ads, Singapore // NRMA - Saatchi’s, Sydney // Hyundai - Inocean, Sydney // Carhistory.com.au - BWM, Sydney
RETAIL + RESTAURANT: Fantastic Furniture - Connecting Plots // K-Mart - BWM // McDonalds - DDB, Sydney // Oporto - Publicis Mojo // KFC - Ogilvy, Sydney
FMCG: Nescafe - Publicis Mojo // Cadbury - GGT, London // Coca-Cola - Ogilvy, Sydney // Pepsi - Clemenger, BBDO, Sydney // Birds Eye - BWM, Sydney // FrucoreSuntory - Connecting Plots, Sydney // Zespri Kiwifruit - Loud, Sydney // Milo - Connecting Plots, Sydney // Johnson & Johnson - Lowe Hunt, Sydney
TELCO’S + TECHNOLOGY: Vodafone - JWT, Sydney // iiNet - BWM, Sydney // Telstra Bigpond - BWM Sydney // Optus - We are Social, Sydney // Amaysim - Special Group, Sydney // HTC - Taipei Taiwan // HiPages - VCCP, Sydney
GOVERNMENT + ORGANIZATIONS: NSW Government - Y&R, Sydney // Gambling Help - Loud, Sydney // Animal’s Australia - Loud, Sydney
HEALTH + BEAUTY: Olay - Saatchi, Sydney.
FASHION: Mavi Jeans - Loud, Sydney // Nancy Ganz - Loud, Sydney // Kadu Surfwear - Andromeda, Sydney
ELECTRICAL APPLIANCES: Westinghouse -Connecting Plots
ONLINE BETTING: TAB - BWM, Sydney & M&C Saatchi
AWARDS:
Cannes Lions (1 x Grand Prix / 1 x Bronze / 8 x Finalist)
D&AD ( 1 x Yellow Pencil / 2 x in-book)
One Show (7 x in-book)
Art Directors Club of New York (1 x Silver / 1 x in-book)
New York Festival (1 x Silver / 1 x Finalist)
AWARD Awards (5 x Bronze, 4 x in-book)
LIA - London International Awards ( 1 x Gold)
Singapore Creative Circle (1 x Silver)
Asia Pacific Advertising Festival (1 x Silver)
Effie Awards (1 x Silver)
Luerzers Archive (Front cover & 12 x in-magazine)