Featuring top model and social media influencer Natalie Roser ‘Be MaviLous’ is a photographic, pun-tastic celebration of Mavi Jeans new range, shot by renowened international photographer, Ben Watts.
In a category that takes itself seriously and messages itself with over-glamourised lifestyle imagery, the campaign promotes an everyday take on looking fabulous, wherever, whenever.
Client: Mavi Jeans
Agency: Loud, Sydney
Type: Print & Social.
Role: Creative Director / Concept / Campaign Development / Art Direction / Design Lead
