Everyone uses their furniture for different purposes. Tables are bought that are never eaten at. That chair in the bedroom probably doubles at your second wardrobe. There’s possibly more change in your sofa than in your purse.
People don’t buy furniture. They buy lifestyle.
This retail TV and digital campaign showcases Fantastic Furniture’s new range of stylish modern furniture that’s priced to appeal to everyone, for whatever reason they choose to use it.
The campaign is rolling out now across TV, digital, social and radio.
Client: Fantastic Furniture Agency: Connecting Plots, Sydney Channels: TV, Digital, Social, Radio Role: Senior Creative / Creative Concept / Campaign Development / Independent Contractor