You're stronger than you think

Sadly, only between 8% and 17% of problem gamblers in NSW seek help, according to Gambling Help NSW.

Gambling Help attempted to break down the barriers of shame, denial and hopelessness by encouraging those with a problem to draw strength from their past achievements. 

Set to Powderfinger’s iconic ‘These Days’ soundtrack, the TVC was also a strong example of positivity and empowerment. 

The content part of the campaign featured actual family members directly encouraging a problem gambler in their life to find their inner strength and beat this addiction.

The Results

The successful campaign resulted in a massive 270% increase in the take-up of Gambling Help’s range of self-help options. There was a 15% growth in calls to the helpline (1800 858 858), a 19% increase in online counselling sessions (gamblinghelp.nsw.gov.au), and a 27% increase in face-to-face counselling sessions.