Bundaberg Rum and the NRL encourage fans to ‘Stay in the Game’ this finals series in a new campaign featuring players from the Bundaberg Rum sponsored North Queensland Cowboys as well as their real life trainer and waterboy, Ash Graham.
We follow Ash’s journey as it takes him through the heartland of the NRL fan base, Middle Australia, until he reaches a local pub and intercepts a table of patrons encouraging them to ‘stay in the game’ by taking a water break between drinks.
Client: Bundaberg Rum Agency: Red Engine, Sydney Type: TV, Digital, social. Role: Concept // Co-Writer
