SIMPLE AS

PayID – a new service created by the Australian banking industry, is designed to make payments simpler by creating an easy to remember payment ID unique to you, like your phone number, email or ABN, that can be securely linked to your nominated bank account.

A multi-million dollar national campaign, with a complex message to deliver, for 13 usually competitive financial institutions (including the 4 big banks). It was a big brief.

This ‘Simple as’ campaign, uses a talking head – a talking goldfish head, To get our message across and got signed off by all parties in round one. 

Simple as!

Client: PayiD
Agency: Mr Wolf
Type: TV, Print, OOH, Digital
Role: Concept & Development