To launch Australia's first 4K channel we developed the creative platform "What The 4K!" - a phrase designed to be informative, memorable and to drive curiosity for people to find out more about the new levels of clarity, definition and pixilation.
When we say, “What The 4k?” we mean, “Wow.” We mean “That’s new”. We mean “Tell me more”.
Client: Foxtel Agency: DDB, Sydney Type: TV, Digital, social. Role: Concept & Development
