Keeping the world beautiful
Traditional Diet Coke ads have long been about the hunky, shirtless, 'Diet Coke Guy.' So, to introduce the new Vanilla and Lime flavour variants, we convinced the marketing team (with much debate) to make a bold depature from their cliché advertising formula and plant their tongues firmly in their cheeks in this fun taste test parody.
Results
A 27% sales uplift, a peoples choice award, and a silver at ADFEST (Asia Pacific Advertising festival)
