IT STARTS WITH NANCY
The 'It Starts with Nancy' campaign repositions Nancy Ganz as the stylish foundation of the wearer's look and confidence. Shot by Australia's premiere fashion photographer Simon Lekias, it serves as both branding and business solution for the popular shapewear label, heralding a fresh creative direction and highly visible in-store presence.
In-Store Navigation System
The shapewear category has traditionally been a confusing sea of black and beige, particularly on the shop floor. So for something that had come such a long way from both a product and consumer perception, it had to change.
This bold new direction was reflected in-store, on-pack and online via a simple colour-coded navigation system, stop-motion video screens, and the innovative Blippar AR technology.
VIRTUAL STYLIST
Retail Technology
Blippar innovation enabled Nancy Ganz to showcase the range in greater detail while introducing customers to the Virtual Stylist for help and tips around each particular garment. This countered the shortfall in retail staffing while enabling us to constantly update product and branding information without affecting existing packaging or visual merchandise.
The Results
The campaign led to an astounding and unprecedented 42.5% increase in turnover.
