Fibreconx

ATOMIC 212 invited me to help them develop a sleek, but minamlist website for their client, FIBRECONX, a start-up dark fibre network currently in the investor phase.

As part of the brief, the agency wanted a series of animations to help communicate 3 key pillars in a visually engaging way.

• Designed for Performance – delivering a high capacity dark fibre service.

• Guaranteed Pricing & Capacity – predictable pricing which is easy to understand.

• Automation & Simplicity – automated setup, realtime qualification & pat selection.

The result is a series of abstract animated loops that speak to each of the 3 proof points under the theme of ‘Seamless Connectivity’.

The loops were crafted by 3D artist and animator Oscar Petterson with production through HONEYMILL

See the full project here.

Client: FIBRECONX
Agency: ATOMIC 212, SYDNEY
Channels: Online
My Role: Concept // Creative Direction // Art Direction // Production

The crisp sharpness of the ice blue presents a contemporary, cutting edge palette which aligns with the Fibreconx brand pillars.